Broadwick Soho

Soho, London

Broadwick Soho channels the grit, glamour, and wild energy of London’s most storied neighbourhood. Conceived by a group of friends, this glorious hotel on the corner of Broadwick Street and Berwick Street draws inspiration from the community, essence, and spirit of Soho. Each of Broadwick Soho’s 57 exquisitely appointed rooms and suites is serene and restful sanctuary.

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Soho, London

Broadwick Soho channels the grit, glamour, and wild energy of London’s most storied neighbourhood into an opulent contemporary 57 room retreat, offering impeccable service and quality. The hotel is inspired by the community, essence, and spirit of Soho – it is a place where everyone knows your name, how you like your tea and where frivolities into the wee hours of the morning are encouraged. Guests will feel as though they have entered their “eccentric godmother’s townhouse” and have little desire to leave. Broadwick Soho is fun, surprising, and intriguing. Anyone who comes to visit us will feel a level of comfort as though they are in our home. We are original, individual, and bespoke in every way. Just like Soho, Broadwick Soho will be timeles



Distance from Airport

9.7 miles from London City Airport

Average high season temperature


Average low season temperature


Child friendly

Baby sitting services upon request.


Local gym access, minutes away from hotel. Wellness treatments on request, available in the comfort of your room.

Food and Drink

Delectable food and drink and great times with friends are at the heart of Broadwick Soho. Our restaurant and bar spaces offer something unique for every time of the day and for every occasion. Enjoy a barista-made coffee or evening aperitivo at Bar Jackie, Broadwick Soho’s vibrant street-level café. Head downstairs to Dear Jackie for classic Italian gastronomy with a modern twist – and a decadent atmosphere. Relax by the fireplace in our residents-only lounge The Nook or enjoy a cocktail with a bird’s-eye view over the rooftops of London on the terrace at Flute, our stylish top-floor bar.

Dear Jackie

Dear Jackie is a space for Italian opulence, refined dining and night time glamour. Seductive Murano lighting, red silk walls and plush booths create a sense of discreet intimacy and an atmosphere that is part dolce vita elegance, part disco fabulous. Open for dinner, the menu is a love letter to modern Italian gastronomy – featuring superior pasta dishes and reimagined Italian classics, as well as an extensive list of exquisite wines.

Bar Jackie

Bar Jackie is the little sister of Dear Jackie. Our all-day street level bar and terrace pays tribute to the legendary and flamboyant Jackie’s of our past, present, and future. Everybody has their Jackie: a personal icon that embodies fun, fabulousness and joy. The vibrantly decorated bar serves coffees and bomboloni, aperitivo classics such as Pinsa Romana, arancini and antipasti as well as negronis, vermouths and homemade gelati and granita.


In the 19th century, Broadwick Street was home to a noted flute-maker, who inspired the name of the cocktail bar that crowns the hotel. Perched high in the sky, Flute’s landscaped wraparound outdoor terrace offers guests spectacular views over the Soho streets and skyline. Inside, the décor combines cocooned comfort with colourful swagger – animal print upholstery, cork walls and mirrored ceilings united by an extravagant palm-frond carpet. From the onyx-topped central bar, Flute’s bartenders serve up an ever-changing list of innovative cocktails – plus all the classics – complemented by lunch and dinner menus featuring food designed to be enjoyed with friends.

The Nook

Broadwick Soho’s residents-only ground-floor lounge offers hotel guests an exclusive, convivial space in which to enjoy a cocktail or coffee, read a book by the fireplace or spin some vinyl – courtesy of an eclectic selection curated by our Berwick Street record-store neighbours. Extravagant but chic, The Nook is decorated with intricate Italian fabric and vintage finds – including a 1970s Murano chandelier and some show-stopping speakers.

Local Area

Soho, with its 90 intricate and colourful streets packed into one square mile, is the centre of London. Soho has been the heartbeat of our beautiful city for centuries and is a brand name in itself. Soho is many different things to many different people: theatreland, London’s film industry epicentre, the place for nightclubs and sex shops and Henry VIII’s hunting ground. Soho has character, soul and history. Today, Soho is also the heart of London’s LGBTQ+ community and the spiritual home of London Pride. 
Broadwick Soho is set on the corner of the iconic Berwick and Broadwick Streets. Berwick Street is often recognised as one of the oldest street markets in London, dating back to the early 1880’s and noted amongst many other things for selling London’s first tomatoes and pineapples. Berwick Street was also known as the ‘Vinyl Mile’ in the 1990’s due to its wonderfully rare record shops, many of which are still here today. The street is also famous for being on the cover of the Oasis album in 1995. 
Broadwick Street was once home to the prolific English Poet and Printmaker William Blake and was also the street where Dr Snow (with the pub now named after him) discovered the cause of a Cholera outbreak. A Flute maker was also based in Broadwick Street in 1880 and this served as the inspiration for the name of our seventh-floor rooftop bar. Neighbouring Carnaby Street is a cultural hub and was established as London’s most edgy fashion street in the swinging 60’s.


Get in touch

If you would like to book your next holiday or are looking for inspiration please to get in touch with our team. We look forward to booking your next escape!
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