Broadwick Soho channels the grit, glamour, and wild energy of London’s most storied neighbourhood. Conceived by a group of friends, this glorious hotel on the corner of Broadwick Street and Berwick Street draws inspiration from the community, essence, and spirit of Soho. Each of Broadwick Soho’s 57 exquisitely appointed rooms and suites is serene and restful sanctuary.
Broadwick Soho channels the grit, glamour, and wild energy of London’s most storied neighbourhood into an opulent contemporary 57 room retreat, offering impeccable service and quality. The hotel is inspired by the community, essence, and spirit of Soho – it is a place where everyone knows your name, how you like your tea and where frivolities into the wee hours of the morning are encouraged. Guests will feel as though they have entered their “eccentric godmother’s townhouse” and have little desire to leave. Broadwick Soho is fun, surprising, and intriguing. Anyone who comes to visit us will feel a level of comfort as though they are in our home. We are original, individual, and bespoke in every way. Just like Soho, Broadwick Soho will be timeles
Distance from Airport
9.7 miles from London City Airport
Average high season temperature
Average low season temperature
Baby sitting services upon request.
Local gym access, minutes away from hotel. Wellness treatments on request, available in the comfort of your room.
Food and Drink
Delectable food and drink and great times with friends are at the heart of Broadwick Soho. Our restaurant and bar spaces offer something unique for every time of the day and for every occasion. Enjoy a barista-made coffee or evening aperitivo at Bar Jackie, Broadwick Soho’s vibrant street-level café. Head downstairs to Dear Jackie for classic Italian gastronomy with a modern twist – and a decadent atmosphere. Relax by the fireplace in our residents-only lounge The Nook or enjoy a cocktail with a bird’s-eye view over the rooftops of London on the terrace at Flute, our stylish top-floor bar.
Dear Jackie is a space for Italian opulence, refined dining and night time glamour. Seductive Murano lighting, red silk walls and plush booths create a sense of discreet intimacy and an atmosphere that is part dolce vita elegance, part disco fabulous. Open for dinner, the menu is a love letter to modern Italian gastronomy – featuring superior pasta dishes and reimagined Italian classics, as well as an extensive list of exquisite wines.
Bar Jackie is the little sister of Dear Jackie. Our all-day street level bar and terrace pays tribute to the legendary and flamboyant Jackie’s of our past, present, and future. Everybody has their Jackie: a personal icon that embodies fun, fabulousness and joy. The vibrantly decorated bar serves coffees and bomboloni, aperitivo classics such as Pinsa Romana, arancini and antipasti as well as negronis, vermouths and homemade gelati and granita.
In the 19th century, Broadwick Street was home to a noted flute-maker, who inspired the name of the cocktail bar that crowns the hotel. Perched high in the sky, Flute’s landscaped wraparound outdoor terrace offers guests spectacular views over the Soho streets and skyline. Inside, the décor combines cocooned comfort with colourful swagger – animal print upholstery, cork walls and mirrored ceilings united by an extravagant palm-frond carpet. From the onyx-topped central bar, Flute’s bartenders serve up an ever-changing list of innovative cocktails – plus all the classics – complemented by lunch and dinner menus featuring food designed to be enjoyed with friends.
Broadwick Soho’s residents-only ground-floor lounge offers hotel guests an exclusive, convivial space in which to enjoy a cocktail or coffee, read a book by the fireplace or spin some vinyl – courtesy of an eclectic selection curated by our Berwick Street record-store neighbours. Extravagant but chic, The Nook is decorated with intricate Italian fabric and vintage finds – including a 1970s Murano chandelier and some show-stopping speakers.